Virtual Entrepreneurship Lab 2.0: Sharing Entrepreneurial Knowledge by Non-Linear Story-Telling

Digital non-linear story-telling is an ideal approach to share entrepreneurial knowledge in large distributed communities and networks. Story-telling combines semantic knowledge and episodic knowledge by explicit problem solving strategies. In order to facilitate entrepreneurial knowledge sharing authoring environments based on multimedia repositories as well as advanced story players are needed. Interoperability with existing information systems can be enhanced by relying on multimedia description standards like MPEG-7 and the use of W3C standard compliant community hosting engines. We present the Virtual Entrepreneurship Lab 2.0 for sharing entrepreneurial knowledge by collaborative creation and consumption of non-linear stories based on high quality video taped interview sequences from well-known high-tech entrepreneurs.