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Hightech Entrepreneurship and new Media

Type Practical course (advanced level)
Term SS 11
Campus visit
L2P visit

The course combines tutorials and lectures on the development of complex information products with practical experience in start-ups on specific and typical IT-related problems of the companies taking part in the lab. Integrated into the concept of this course is the development of presentation and other soft skills.

The lecture "Hightech entrepreneurship and new media" covers special chapters for the development of complex information products (personalized websites, electronic market places, mobile information services, virtual communities) and combines them with lectures out of practical experience in terms of company foundation. New design and implementation approaches, those who are asserting themselves as standards as well as group-oriented and participative approaches like Extreme Programming (XP) are also to be introduced to deliver software engineering knowledge in a very detailed manner. The lecture builds on existing lectures in our faculty such as Introduction of Databases, Software Technology, CSCW and Software Engineering Management.

The lecture is open to all master students and diploma students with Vordiplom; an Entrepreneurship Lab is also offered, with a maximum class size of 18 students. During the lecture, the students participating in the lab will obtain support for their work on tasks in the lab. There will be two all-day lectures facilitating computer science based knowledge on methods. Integrated into the concept of this course is the procurement of necessary facts for start ups in high-tech branches, taught by practitioners. Four reviews will be used to present the results of the lab and for discussions.

To support the participants in the development of presentation skills, we will organize and perform a combined training and coaching program. A half-day presentation training is aimed at providing and practicing basic knowledge on the preparation and realization of business presentations. In three coaching sessions, the participants will be given detailed video-based feedback on their review presentations to improve specific aspects of their presentation behaviour.

The students will work in start-ups on specific and typical IT-related problems of these enterprises. Therefore, the students will get the right qualification in tutorials during the first part of the semester. During the whole semester, they also have the L2P at their disposal, in order to interchange problem solving information among themselves and their tutors and to extend their knowledge. In the first review, a requirements engineering study is to be presented through techniques of Extreme Programming as well as a project concept. In the second review, the students shall describe and present a running prototype of their concept either as a interface design study or as core functionality. In the third review we like to see a integrated full functional prototype. In the last review focus is on a customer oriented presentation of a product. The enterprise, the problem and the solution concept as well as the problem solving process will be introduced and presented in a public presentation at the end of the course. Details can be found in our detailed schedule of the lab and the lecture series.

Final Results & Presentation

In the context of our chair's project lab course "High-tech Entrepreneurship & New Media" of this summer semester, eight students organized in teams and worked on projects given by two start-up enterprises. Team Apaven worked for aiXtrusion from Walheim and Team BGMP worked for Humance AG from Cologne, two companies active in different areas of internet technologies and new media, in particular in industry production and learning technologies. In addition to the practical part consisting of a 2-day minilab, student review presentations and video feedback on student presentations, a theoretical part involved several lectures about selected topics from software project management, Communities of Practice, Extreme Programming as well as five invited talks on different aspects of entrepreneurship from both industry and academia.

 HENM SS11 Introduction by Anna Hannemann                HENM SS11 Audience

After a retrospective introduction by Anna Hannemann, both teams showed their project results in a short presentation followed by a software demonstration on Wednesday, 13 July, 2011 in lecture hall AHVI of the RWTH Aachen Computer Science Center.

Apaven Preparations Apaven Presentation Apaven Demo

Students in the Apaven team (see above) working for aiXtrusion developed a browser-based application for the visualization of machine sensor data in industrial production plants. A Web-service backend was designed and implemented for large-scale import and storage as well as analysis and visualization of sensor data.

BGMP Preparations BGMP Presentation BGMP Demo

Students in the BGMP team (see above) working for Humance AG realized a geo-location service for the community of professional truck drivers supporting them in their daily business. The machine-independent mobile application frontend enables truckers to use, share, and distribute useful information and form virtual communities.


After the presentations, students and visitors had the chance to meet in an informal get-together held in the foyer of the new BIT research school. Free food and cold beverages were sponsored by Humance AG and aixTrusion GmbH.

HENM SS11 Final Photo


A great thank you goes to all our students, who did a great job. Furthermore, we would like to thank our external invited speakers Dr. Dietrich Brandt (formerly ZLW/IMA), Bram Luyten (@mire), Manuel Koelman (, Daniel Hannemann (Gr├╝nderzentrum Aachen) and Prof. Dr. Petra Moog (University Siegen) for their interesting talks. Finally, we would like to thank our company partners from aiXtrusion and Humance for their efforts, their great support and the sponsoring of the final reception.

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